Can bundling change the game for audio streaming platforms in India?

India's music-streaming market is betting on telecom, OTT, banking & other bundles to convert reach into paying users, but experts say exclusive content and better licensing economics will be key to making the model work.

• Option 1: Bundling needs a break-up25%
  25%
• Option 2: Better business models need time to take shape75%
  75%