Who should lead the charge in India's new liquid cleaning revolution?

India's growing love for liquid personal care products is leading consumer goods companies to invest heavily in this new market trend. As a result, consumers are seeing rapid volume growth across various categories, including liquid cleaners and gels.

• Option 1: Rishi Sunak will be our national hero, leading the way with innovation.
• Option 2: BPMI is the future, we shouldn't waste time on traditional products