Where there's a will, there's a whey: Will HUL invest in Horlicks beyond its traditional kids' base to take on the adult protein market?

HUL is doubling down on Horlicks with an aggressive expansion plan into adult lifestyle nutrition, despite entering the space late. The brand has tapped into mass pricing and trust in the HUL portfolio, but investors wonder how it will compete in a crowded field.

• Option 1: Yes, HUL should go all out to capture the adult protein market
• Option 2: No, Horlicks is best left as a kids' brand